Online communities offer a cost effective way to educate your customers and to gather data about your target market.
Tap into new markets, increase product knowledge and build brand identity.
Below are examples of an on-line social community for youth smoking cessation, called Buddies OnLine.
Buddies OnLine: Basketball Court: Watch out for the Monkey on your Back!
Buddies OnLine: Livingroom: The main character is overcoming a smoking urge by choosing a glass of water from their inventory of items; reresentated by the visual protective shield.
Buddies OnLine: Visitor Center: Each location has portals that take your player to a topical mini-game. In this location, the computer console is a portal that will take you to the mini-game BananaJones. BananaJones teaches the 5 D's for quitting smoking. All mini-games are available as mobile apps.
Buddies OnLine: Kitchen Location: Your character will have a smoking urge if you make an unhealthy food choice. Don't drink coffee, soda and/or alcohol while you are quitting smoking.
Kelmar Consulting provides effective and engaging materials on time and within budget
